 |
|
|
|
|
|
Half-day Seminar: October 24, 2007 (Free)
2-Day In-depth Course: October 25-26, 2007
Many products and services need to be substantially redesigned for emerging markets, which are becoming increasingly important for organizations. However, to ensure success, the requirement for redesign needs to go much beyond traditional localization efforts. And embrace a whole gamut of deeper, cross-cultural issues.
Contextual Innovation is HFI’s systematic process of inquiry to gain practical knowledge about your target markets to develop novel, useful, and effective products and services. This course provides proven methodology, tools, and techniques to drive innovative design for your expanding markets. More information... |
|
|
|
| |
|
|
|
Hotel Meritus Mandarin,
Orchard Road,
Singapore |
Free |
 Download
Brochure |
Register Now |
| |
|
|
|
| Limited Seats only. Please register early. |
| |
| |
|
|
|
| Republic Plaza, Level 57, Raffles Place, Singapore |
SGD599 + GST per person
(SGD499 + GST each if three or more attend from same company) |
Download Brochure |
Register Now |
Early bird Discount. Register by Oct 10, 2007 to save at least SGD 50!
SGD549 + GST per person, or SGD449 + GST each if three or more attend from same company
Special discount for ‘Ergonomics Society of Singapore (ERGOSS)’ members.
SGD549 + GST per person |
|
 |
|
Objectives |
- Learn how to how to gain a deep understanding of user needs and cultural context to drive design ideas, business models, and technological investigations.
- Learn how to use HFI's Ecosystem Chart to effectively convert large amounts of ethnographic data into viable concept ideas.
|
|
| Content Highlights |
- Find your space
- Social affordance in the innovation process
- User segmentation and data review
- Selecting the best potential domains
- Know your users
- Consolidating user profiles
- Ethnography and culture probes
- Analyzing ethnographic data
- HFI's Ecosystem Chart
- Create concepts
- Successful concept creation
- Parallel design of concepts
- Concept modeling
- Concept selection
|
|
|
Audience |
Industrial designers, design researchers, ethnographers working with design teams, mid- to upper-level managers involved in the development and management of new products. This may include functional areas such as new product development, marketing, research and development, business development, general management and cross-cultural design. |
|
|
Prerequisites |
None |
|
Request more information |
Mr. Mahesh Menon
HFI Singapore
Tel: 65-6220-6431
Cell: 65-9101-4879
Email: mahesh@humanfactors.com |
|
| |
|
 |
|
