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Certified Usability Analyst (CUA)™ Track

4 CUA Courses in 10 days, plus exam

Chennai 17-28 Nov 2014
Batch Full. Registrations Closed
San Francisco, CA 1-12 Dec 2014 $ Saves 20%
Chicago, IL 1-12 Dec 2014 $ Saves 20%
Pune 8-19 Dec 2014  
San Diego 12-23 Jan 2015 $ Saves 20%
Kolkata 17-28 Jan 2015
(till 27 Dec 2014)
Bangalore 2-13 Feb 2015
(till 12 Jan 2015)
Atlanta, GA 9-20 Feb 2015 $ Saves 20%
Washington, DC 2-13 Mar 2015 $ Saves 20%
Amsterdam 2-13 Mar 2015  
Mumbai 9-20 Mar 2015
(till 16 Feb 2015)
Denver, CO 13-24 Apr 2015 $ Saves 20%
New York, NY 20 Apr-1 May 2015 $ Saves 20%
Toronto, ON 4-15 May 2015 $ Saves 20%
Chicago, IL 8-19 Jun 2015 $ Saves 20%
Seattle, WA 13-24 Jul 2015 $ Saves 20%
Washington, DC 10-21 Aug 2015 $ Saves 20%
San Francisco, CA 14-25 Sep 2015 $ Saves 20%
Amsterdam 21 Sep-2 Oct 2015  
Boston, MA 12-23 Oct 2015 $ Saves 20%
Dallas, TX 2-13 Nov 2015 $ Saves 20%
Chicago, IL 7-18 Dec 2015 $ Saves 20%

UX Foundations

Chennai 17-18 Nov 2014  
San Francisco, CA 1-2 Dec 2014 $  
Chicago, IL 1-2 Dec 2014 $  
Pune 8-9 Dec 2014  
San Diego 12-13 Jan 2015 $  
Kolkata 17-18 Jan 2015
(till 27 Dec 2014)
Bangalore 2-3 Feb 2015
(till 12 Jan 2015)
Johannesburg 9-10 Feb 2015
R (till 10 Jan 2015)
Atlanta, GA 9-10 Feb 2015 $  
London 23-24 Feb 2015 £  
Amsterdam 2-3 Mar 2015  
Washington, DC 2-3 Mar 2015 $  
Mumbai 9-10 Mar 2015
(till 16 Feb 2015)
Cape Town 13-14 Apr 2015
R (till 14 Mar 2015)
Denver, CO 13-14 Apr 2015 $  
New York, NY 20-21 Apr 2015 $  
Toronto, ON 4-5 May 2015 $  
Johannesburg 11-12 May 2015
R (till 11 Apr 2015)
Durban 1-2 Jun 2015
R (till 02 May 2015)
Chicago, IL 8-9 Jun 2015 $  
London 22-23 Jun 2015 £  
Seattle, WA 13-14 Jul 2015 $  
Johannesburg 3-4 Aug 2015
R (till 04 July 2015)
Washington, DC 10-11 Aug 2015 $  
Cape Town 31 Aug-1 Sep 2015
R (till 01 Aug 2015)
San Francisco, CA 14-15 Sep 2015 $  
Amsterdam 21-22 Sep 2015  
Boston, MA 12-13 Oct 2015 $  
London 12-13 Oct 2015 £  
Johannesburg 2-3 Nov 2015
R (till 03 Oct 2015)
Dallas, TX 2-3 Nov 2015 $  
Chicago, IL 7-8 Dec 2015 $  

User-Centered Analysis

Chennai 19-21 Nov 2014  
San Francisco, CA 3-5 Dec 2014 $  
Chicago, IL 3-5 Dec 2014 $  
Pune 10-12 Dec 2014  
San Diego 14-16 Jan 2015 $  
Kolkata 19-21 Jan 2015
(till 27 Dec 2014)
Bangalore 4-6 Feb 2015
(till 12 Jan 2015)
Johannesburg 11-13 Feb 2015
R (till 12 Jan 2015)
Atlanta, GA 11-13 Feb 2015 $  
London 25-27 Feb 2015 £  
Amsterdam 4-6 Mar 2015  
Washington, DC 4-6 Mar 2015 $  
Mumbai 11-13 Mar 2015
(till 16 Feb 2015)
Cape Town 15-17 Apr 2015
R (till 16 Mar 2015)
Denver, CO 15-17 Apr 2015 $  
New York, NY 22-24 Apr 2015 $  
Toronto, ON 6-8 May 2015 $  
Johannesburg 13-15 May 2015
R (till 13 Apr 2015)
Durban 3-5 Jun 2015
R (till 04 May 2015)
Chicago, IL 10-12 Jun 2015 $  
London 24-26 Jun 2015 £  
Seattle, WA 15-17 Jul 2015 $  
Johannesburg 5-7 Aug 2015
R (till 06 July 2015)
Washington, DC 12-14 Aug 2015 $  
Cape Town 2-4 Sep 2015
R (till 03 Aug 2015)
San Francisco, CA 16-18 Sep 2015 $  
Amsterdam 23-25 Sep 2015  
Boston, MA 14-16 Oct 2015 $  
London 14-16 Oct 2015 £  
Johannesburg 4-6 Nov 2015
R (till 05 Oct 2015)
Dallas, TX 4-6 Nov 2015 $  
Chicago, IL 9-11 Dec 2015 $  

Web & App Design

Washington, DC 17-19 Nov 2014 $  
Chennai 24-26 Nov 2014  
Chicago, IL 8-10 Dec 2014 $  
San Francisco, CA 8-10 Dec 2014 $  
Pune 15-17 Dec 2014  
San Diego 19-21 Jan 2015 $  
Kolkata 22-24 Jan 2015
(till 27 Dec 2014)
Bangalore 9-11 Feb 2015
(till 12 Jan 2015)
Atlanta, GA 16-18 Feb 2015 $  
Johannesburg 23-25 Feb 2015
R (till 24 Jan 2015)
Washington, DC 9-11 Mar 2015 $  
Amsterdam 9-11 Mar 2015  
Mumbai 16-18 Mar 2015
(till 16 Feb 2015)
Denver, CO 20-22 Apr 2015 $  
New York, NY 27-29 Apr 2015 $  
Cape Town 4-6 May 2015
R (till 4 Apr 2015)
Toronto, ON 11-13 May 2015 $  
Johannesburg 25-27 May 2015
R (till 25 Apr 2015)
Durban 8-10 Jun 2015
R (till 09 May 2015)
Chicago, IL 15-17 Jun 2015 $  
London 29 Jun-1 Jul 2015 £  
Seattle, WA 20-22 Jul 2015 $  
Johannesburg 17-19 Aug 2015
R (till 18 July 2015)
Washington, DC 17-19 Aug 2015 $  
Cape Town 14-16 Sep 2015
R (till 15 Aug 2015)
San Francisco, CA 21-23 Sep 2015 $  
Amsterdam 28-30 Sep 2015  
Boston, MA 19-21 Oct 2015 $  
London 19-21 Oct 2015 £  
Dallas, TX 9-11 Nov 2015 $  
Johannesburg 16-18 Nov 2015
R (till 17 Oct 2015)
Chicago, IL 14-16 Dec 2015 $  

Practical Usability Testing

Dubai 18-19 Nov 2014 US$  
Washington, DC 20-21 Nov 2014 $  
Chennai 27-28 Nov 2014  
Singapore 4-5 Dec 2014 SGD  
Chicago, IL 11-12 Dec 2014 $  
San Francisco, CA 11-12 Dec 2014 $  
Pune 18-19 Dec 2014  
San Diego 22-23 Jan 2015 $  
Kolkata 27-28 Jan 2015
(till 27 Dec 2014)
Bangalore 12-13 Feb 2015
(till 12 Jan 2015)
Atlanta, GA 19-20 Feb 2015 $  
Johannesburg 26-27 Feb 2015
R (till 27 Jan 2015)
Washington, DC 12-13 Mar 2015 $  
Amsterdam 12-13 Mar 2015  
Mumbai 19-20 Mar 2015
(till 16 Feb 2015)
Denver, CO 23-24 Apr 2015 $  
New York, NY 30 Apr-1 May 2015 $  
Cape Town 7-8 May 2015
R (till 7 Apr 2015)
Toronto, ON 14-15 May 2015 $  
Johannesburg 28-29 May 2015
R (till 28 Apr 2015)
Durban 11-12 Jun 2015
R (till 12 May 2015)
Chicago, IL 18-19 Jun 2015 $  
London 2-3 Jul 2015 £  
Seattle, WA 23-24 Jul 2015 $  
Johannesburg 20-21 Aug 2015
R (till 21 July 2015)
Washington, DC 20-21 Aug 2015 $  
Cape Town 17-18 Sep 2015
R (till 18 Aug 2015)
San Francisco, CA 24-25 Sep 2015 $  
Amsterdam 1-2 Oct 2015  
London 22-23 Oct 2015 £  
Boston, MA 22-23 Oct 2015 $  
Dallas, TX 12-13 Nov 2015 $  
Johannesburg 19-20 Nov 2015
R (till 20 Oct 2015)
Chicago, IL 17-18 Dec 2015 $  

Putting Research into Practice

The UX Foundations course has replaced the Putting Research into Practice course, and is recommended for preparation for the CUA exam. Please check the schedule for the UX Foundations course.

CUA Exams

CUA exams are offered onsite in India and online from the United States to other parts of the world. To see the exam schedule applicable to you, select your region from the "Region" menu above.

Certified User Experience Analyst

4 CXA Courses in 10 Days, plus exam

Mumbai 2-13 Feb 2015  

PET Design

Mumbai 2-4 Feb 2015  
Chicago, IL 16-18 Feb 2015 $  
Amsterdam 16-18 Mar 2015  
London 13-15 Apr 2015 £  
Washington, DC 11-13 May 2015 $  
Cape Town 29 Jun-1 Jul 2015
R (till 30 May 2015)
Johannesburg 6-8 Jul 2015
R (till 06 June 2015)
New York, NY 27-29 Jul 2015 $  
Johannesburg 5-7 Oct 2015
R (till 05 Sep 2015)
San Francisco, CA 5-7 Oct 2015 $  
London 2-4 Nov 2015 £  

The PET Architect

Mumbai 5-6 Feb 2015  
Chicago, IL 19-20 Feb 2015 $  
Amsterdam 19-20 Mar 2015  
London 16-17 Apr 2015 £  
Washington, DC 14-15 May 2015 $  
Cape Town 2-3 Jul 2015
R (till 02 June 2015)
Johannesburg 9-10 Jul 2015
R (till 09 June 2015)
New York, NY 30-31 Jul 2015 $  
Johannesburg 8-9 Oct 2015
R (till 08 Sep 2015)
San Francisco, CA 8-9 Oct 2015 $  
London 5-6 Nov 2015 £  

Omni-Channel UX Strategy and Innovation

London 24-26 Nov 2014 £  
Mumbai 9-11 Feb 2015  
Chicago, IL 16-18 Mar 2015 $  
London 11-13 May 2015 £  
Amsterdam 18-20 May 2015  
Washington, DC 8-10 Jun 2015 $  
Cape Town 13-15 Jul 2015
R (till 13 June 2015)
Johannesburg 27-29 Jul 2015
R (till 27 June 2015)
New York, NY 24-26 Aug 2015 $  
Johannesburg 19-21 Oct 2015
R (till 19 Sep 2015)
San Francisco, CA 2-4 Nov 2015 $  
London 23-25 Nov 2015 £  


London 27-28 Nov 2014 £  
Mumbai 12-13 Feb 2015  
Chicago, IL 19-20 Mar 2015 $  
London 14-15 May 2015 £  
Amsterdam 21-22 May 2015  
Washington, DC 11-12 Jun 2015 $  
Cape Town 16-17 Jul 2015
R (till 16 June 2015)
Johannesburg 30-31 Jul 2015
R (till 30 June 2015)
New York, NY 27-28 Aug 2015 $  
Johannesburg 22-23 Oct 2015
R (till 22 Sep 2015)
San Francisco, CA 5-6 Nov 2015 $  
London 26-27 Nov 2015 £  

CXA Exams

CXA exams are offered onsite in India and online from the United States to other parts of the world. To see the exam schedule applicable to you, select your region from the "Region" menu above.

Mobile Design

Cape Town 27-28 Nov 2014 R  
Delhi 28-29 Nov 2014  
Bangalore 12-13 Dec 2014  
Singapore 15-16 Dec 2014 SGD  
San Francisco, CA 29-30 Jan 2015 $  
Mumbai 30-31 Jan 2015
(till 9 Jan 2015)
Pune 20-21 Feb 2015
(till 30 Jan 2015)
Dubai 4-5 Mar 2015
US$ (till 11 Feb 2015)
Chennai 13-14 Mar 2015
(till 20 Feb 2015)
Johannesburg 16-17 Mar 2015
R (till 14 Feb 2015)
London 25-26 Mar 2015 £  
Washington, DC 25-26 Jun 2015 $  
Johannesburg 25-26 Jun 2015
R (till 26 May 2015)
New York, NY 1-2 Oct 2015 $  
Cape Town 9-10 Nov 2015
R (till 10 Oct 2015)
Amsterdam 16-17 Nov 2015  
Johannesburg 1-2 Dec 2015
R (till 01 Nov 2015)

Product Design

San Francisco, CA 26-28 Jan 2015 $  
Amsterdam 18-20 Nov 2015  
London 2-4 Dec 2015 £  
Get onsite training for your company
Got a question? Contact:
+1 641 472 4480
310 courses taught in 2013
5423 certified usability professionals
Shalaka Barwe, Usability Team Leader, SunGard, Pune, India

“After becoming an HFI-certified CUA, I have seen my approach towards design change a lot. I am able to take usability to the next level in my career only because of the education and guidance provided during the training. Each and every day of my work life makes me realize the ‘value’ added to my professional abilities and I am sure that the new courses will continue to enrich us in the world of usability. I thank HFI for opening the new horizon; I really keep asking myself why I didn’t think of it earlier than I did.”

Shalaka Barwe

Usability Team Leader

SunGard, Pune, India

Crilly Butler Jr., Senior Information Systems Analyst and Intranet Webmaster, Department of Fish and Game, California

“Before I earned my CUA, I was already top ranked here. There was no higher level for me to be promoted to, and no way for me to earn any more money. The main impact, for me, has to do with the performance of my job. Two specific things come to mind. First, I have an improved ability to structure and articulate the concepts I learned in my training to my team. Knowing something—intuitively or through experience—doesn’t necessarily enable one to communicate that knowledge effectively. Now, I can say in 10 words what I used to say in 100.

Second, the certification has improved my credibility with the organization and on my own team. Having the CUA after my name shows that I am dedicated to my practice and have put effort into becoming skilled.

In addition, the training itself has plugged me into a community of usability experts. I speak with experts on the forums, and receive emails from HFI with relevant news. There are even people from my HFI courses who I am now friends with, whom I would not have met otherwise. I receive updates, editorials, and other publications which keep me up-to-date on the latest developments in the field.

Overall, the training made the knowledge clear, simple, and immediately practical”

Crilly Butler Jr.

Senior Information Systems Analyst and Intranet Webmaster

Department of Fish and Game, California

4 CUA Courses in 10 days, plus exam

Pennsylvania in front of the Bicentennial Tower on the waterfront of Lake Erie

This is the best program you can take to get a solid professional capability in the UX field. It teaches how to make software easy. In ten days total, we cover the foundations (mostly cognitive psychology), through modeling users, designing interfaces, and usability testing. If you are getting into the field; this is a great place to start. But even people with Doctorates in HCI learn from this program. Because we cover very specifically, the pragmatic stuff you need to know NOW. It is a highly efficient package, with roots back to 1982, and it gets quarterly updates.

The 'Certified Usability Analyst™' exam dates back to 2001. It is NOT a test showing completion of the 'CUA' training. And you can take the exam without taking ANY HFI COURSES. But the CUA classes and the CUA Exam come from the same model of what you need NOW to design usable stuff.

UCA Class in Costa Rica

This is really the core course for user centricity. Many people say it is the very best of all our courses. User centricity means understanding users. NOT, just using the types of survey results marketing folks use. But having solid data on taskflows and mental models. And, it is most critical to know how you take those results and feed them into actionable designs. There is a magic to the solid and systematic translation of user insights and models into your design.

This course has evolved from “How to develop effective CRT screens’ prepared for IBM in 1982. That mainframe course has been evolved and refined for all this time (all our courses get quarterly updates). But we THINK there are still a couple of slides dating back to 1982. This is our core design skills course.

Learn the models for properly dealing with navigation, interaction, content, and presentation. We think this is the world's canonical course for design skills and will apply to web site, application, heavy duty workstations, embedded applications, and interfaces for space stations. The skills you get in this course will last your whole life, no mater how the technologies change.

Usability testing is a key PART of UX design. It is the way we refine and validate our work. But it is NOT the core of a UX practice. PLEASE take the ‘foundations’, ‘user centered analysis’ and ‘Design’ classes. Because you really MUST design based on the right process and leveraging research-based principles. Folks who think that UX design is just usability testing do not succeed and make us very sad.

That said this class will give you a great foundation for selecting and running usability tests. Usability testing is a powerful way of convincing executives as to the value of our work. And every good practitioner knows to run testing with representitive users to refine and finalize their designs.

This is really the core course for user centricity. Many people say it is the very best of all our courses. User centricity means understanding users. NOT, just using the types of survey results marketing folks use. But having solid data on taskflows and mental models. And, it is most critical to know how you take those results and feed them into actionable designs. There is a magic to the solid and systematic translation of user insights and models into your design.

Eric Schaffer teaching Foundations in Chicago

We completely rewrote this course in 2014 (and like all our courses it gets quarterly updates). We asked all our top consultants the research findings and research-based models that they use every day. This course puts all those insights into one place. For one thing UX designers need to understand how people see, remember, decide, and move. And you do not do ANY of those the way you think you do. If you don’t know how people REALLY operate you can’t do good UX engineering. Then we piled in a load of tools like Fitts’ Law, Signal Detection Theory, Visual Link Analysis… etc.

This is the FIRST class you should take on the road to professional UX. These types of understandings separate the professional from the amateur. This class provides the foundation for everything else you can learn from HFI training courses

The 'Certified Usability Analyst™' exam dates back to 2001. There was just no practical way for a lot of people to prove that they really know the field. But we foresaw that the industry would need that. We developed the exam based on our understanding of what people need to know to do usability work. We developed a load of test items, then we eliminated the ones that psychology undergrads could answer (because those were common sense). And we eliminated those that three of our senior folks could not answer (because those had to be odd or hard). We have continued to refine this test since. It is NOT a test showing completion of the 'CUA' training. And you can take the exam without taking ANY HFI COURSES. Many take the exam without courses and pass. But the CUA classes and the CUA Exam come from the same model of what you need to know in order to design usable stuff. With well over 5,000 certified professionals it is the most widely held certification in the field.

4 CXA Courses in 10 Days, plus exam

Class in Singapore

When the field changed from 'Usability' to 'User Experience' and we asked ourselves what was different. And we wrote that "Usability is no longer enough". The field has evolved to include omni channel strategy, innovation, persuasion engineering, and mature UX operations. The field has gone to anther level, and so if you want to keep up, take this program. It goes beyond the CUA™ ease-of-use. It moves you up the value chain. Instead of being stuck in wireframes you will be equipped to join discussions of cross channel optimization, innovation, and customer motivation. Those are topics that sit in the board room. And it will equip you to support serious, industrial strength UX practices.

The 'Certified User Experience Analyst™' exam dates back to 2011. It is NOT a test showing completion of the 'CXA' training. And you can take the exam without taking ANY HFI COURSES. But the CXA classes and the CXA™ Exam come from the same model of what you need NOW to participate in the high level UX tasks.

It is fine to take CXA courses before you take CUA courses. And for marketing staff taking the two classes on persuasion, emotion, and trust (PET) may be all you need. However, we do require that you pass your CUA™ before taking the CXA™ exam.

PET in China

In 2009 we wrote "Usability is No Longer Enough" (Google it!). It is just no longer enough to make software easy to use. It needs to be compelling. It needs to convert customers. In needs to engage. This is the first of two classes that cover this topic. PET stands for 'Persuasion, Emotion, and Trust'. And you will get a load of insights into the dark arts of our field . Based on solid research we can influence customers and staff. Learn the UX 'spells' that create positive emotions, engagement, and conversion.

New York City

So in the 'PET' course you learned a load of techniques to influence engagement and conversion. But there is research that shows that MORE techniques does not make it better. How do you pick the exact correct method for a given user? This course will show you how to take in depth knowledge of a user’s drives, blocks, beliefs, and feelings and translate those to and actionable plan. The PET Architecture gives you the model to translate your knowledge of the customer into a focused approach to persuasion.

This is the most advanced course we provide. It will probably be the most advanced course we will EVER provide. This course will push your abstract and big picture thinking skills to the max (for which we apologize). But the ability to work at this level will elevate you and the UX team to the board level. HFI has made design changes worth millions. But we have done an innovation project worth well over a BILLION. Getting multiple channels to align and make sense to customers is touch; and a current executive concern of most organizations today. Serious innovation (as opposed to a corporate suggestion box) can yield whole new lines of business. And we think those challenges can ONLY be met when they are lead from a human centric perspective. This course will give you that foundation, language, and models to take UX to another level.

Do you work in a UX organization that is like a street gang, or like a military or police force? Hands down, the cops will win every time. If you want to be part of a sustainable, industrial strength UX team; then you will need to operate supporting a mature practice. Learn the approaches, tools, and techniques you will need if you are to help move your organization forward. Sure, we look busy when we dash about putting out fires. But we are powerful (and can live a same life) when fires are prevented. We believe that this is the next frontier of UX. Executives are asking for customer centered design. And this class will give you the skills and models to make customer centricity a reality in your organization’s culture.

The 'Certified User Experience Analyst™' exam is the more advanced certification for people that go beyond simple usability. It dates back to 2011. Do you understand the bigger perspective? Can you deal with cross channel strategies and ecosystem solutions? Can you do industrial strength innovation (NOT where an innovation group acts like a corporate suggestion box, but serious ideation based on solid ecosystem models and defined opportunity points)? Can you apply the tools of person engineering in an online environment? And do you understand what it takes to work in a mature UX operation? These are the skills needed by the next generation of UX engineers.

It is NOT a test showing completion of the 'CXA' training. And you can take the exam without taking ANY HFI COURSES. But the CXA classes and the CXA™ Exam come from the same model of what you need NOW to participate in the high level UX tasks.

It is fine to take CXA courses before you take CUA courses. And for marketing staff taking the two classes on persuasion, emotion, and trust (PET) may be all you need. However, we do require that you pass your CUA™ before taking the CXA™ exam.

Mobile Class in Mumbai

The small screens and tight input spaces of current mobile devices create very challenging issues for interface design. Learn to create optimal navigation, interactions, content, and presentation for ‘a baby face’ devices. This can be conventional mobile devices of various types. It also includes issues for design of wearable technology.

If you are a UX professional and you want to hone your skills for mobile design, take this class. If you are a mobile application designer without extensive UX skills, this will also work.
NOTE: this is NOT a course that covers the details of every operating system and technical programming strategies. This course is from HFI, so you know it focuses on what you need to know NOW, to optimize user centered designs.

Desktop toy crane controller-design 2

If you are designing physical products there are a load of very specialized methods and models that you just don’t run into with software design. This course gives you models, principles, and skills in ‘knobs and dials psychology’. It covers how to layout a control panel; and how to configure controls and displays. It covers how to design for anthropometric data and accommodate issues of biomechanics and kinesiology. And it even gives you a glimpse into the future challenges as we move towards transhuman applications in the future.

4 CUA Courses in 10 days, plus exam

“The training was great, very effective. Now, having been tested and certified by HFI, I have more confidence in addressing usability challenges.”

Chow Sok Mui Murie

Senior Creative Consultant

NCS, Singapore

“User analysis is not my primary focus but this information will definitely help me become a better business analyst. Great course, I learned a lot.”

Joseph Scruggs

Business Analyst

JPMorgan Chase

“I have a better understanding of how to design navigation and interaction points, resulting in increased confidence — now I will be a more effective leader in my organization. I really liked that the information presented in the course was backed by actual examples.”

Christine J. Tahvonen


“Very helpful—the course solidified the experience I’ve had in UT and taught me a lot more to give me a broader context and additional techniques.”

Leah Gillespie

Baltimore Gas & Electric

“I have to admit this course is my favorite. This is what separates the amateur punters from real UX professionals: do they understand the psychophysics! Just like an civil engineer needs to understand the physics of tensile strength. UX engineers need to understand the psychophysics of their users. Then this cognitive psychology work is connected with design methods (like visual link analysis) to support anything you will do in the field, in any technology, for your whole career. ”

Dr. Eric Schaffer

CEO, Human Factors International

“When I interviewed for my current job, the hiring manager knew about the CUA certification. Although I didn’t have that much experience in usability analysis, they were confident that I would fit into their team. They thought that the certification showed my dedication to UX as a career, and that I didn’t end up here by accident. I feel like I had an advantage over the other Associate Experience Architects, especially first starting out.”

Charlie Ellman

Associate Experience Architect

MISI Company, Manhattan, NY

4 CXA Courses in 10 Days, plus exam

“Very helpful—the course solidified the experience I’ve had in UT and taught me a lot more to give me a broader context and additional techniques.”

Leah Gillespie

Baltimore Gas & Electric

“This is incredibly important work that, if done correctly, with proper diligence and ethics, can open up entirely new ways of thinking about business and web strategy. This course properly refines what User Experience means. Organizations that do not adopt at least some of these principles will be left behind in very short order.”

Richard Warnaka

Erie Insurance

“Now have language/tools to incorporate into existing processes and projects; language will also help educate internal stakeholders on the value of PET. ”

Leah Gillespie

Baltimore Gas & Electric

“From a developer perspective, it’s hard to not shoot down ideas due to limitations in our infrastructure. Going forward I will try to figure out how to build proof of concept.”

Daniel Yearwood

Verizon Wireless

“Course has provided a great overview of how to institutionalize UX and tools to actually get started on communication and implementation. All great materials but most excited about the UX I-19 Strategy Workbook.”

Leah Gillespie

Baltimore Gas & Electric

“I went to a taxonomy conference recently and much of the discussion was around 'are we a profession?', 'what are the qualifications needed?', 'what should we call ourselves,' and 'do we need a certification program?' HFI is way ahead of the game and has done so much to provide standards for the usability field through their courses and programs. I really appreciate the work they're doing and feel that I'm able to do a better job for my company as a result of HFI's courses and certification program.”

Linda Moir

Manager, Web Communications

Alberta Blue Cross

“The exercises were creative and interactive.”

Annika Jones

Georgia Department of Community Health

“After over 30 years of designing mostly software, I think a bunch of may favorite projects involve designing physical things. Working on medical devices, sewing machines, hair dryers, phones, factory control rooms, and washer/dryers really stand out. I hope you will take this course so you can enjoy these kinds of UX challenges, which often mean the life or death of the users.”

Dr. Eric Schaffer



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Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation (“HFI”) collects, uses, maintains and discloses information collected from users (each, a “User”) of its website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the “Website”). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


HFI may use “cookies” or “web beacons” to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or “dummy” test data.

The Information HFI Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Personal Information as Provided by User

If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

Security of Information

Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
410 W Lowe Ave
Fairfield IA 52556
(800) 242-4480

Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants

$100 processing fee if cancelling within two weeks of course start date.

No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

Course Materials Copyright

The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.