What is the difference between user experience research and market research? How do their distinct approaches inform one another?
In this paper, HFI’s Apala Chavan answers these questions and addresses the unique challenges facing both market researchers and user experience researchers. She explains how they are different, and how they complement one another.
In this free white paper:
“HFI often takes insights from market research and uses them as a starting point for user experience research. Some of our most successful projects have leveraged the synergy between market research and user experience research.”
Apala Lahiri, MA, MSc, CUA, CXA, is Global Chief of Technical Staff for Human Factors International and CEO of HFI's Institute of Customer Experience.
Apala and her team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products. She is co-editor of the book, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets. Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. She is active on Twitter @FuturistApala.