“I went to a taxonomy conference recently and much of the discussion was around 'are we a profession?', 'what are the qualifications needed?', 'what should we call ourselves,' and 'do we need a certification program?

“HFI is way ahead of the game and has done so much to provide standards for the usability field through their courses and programs. I really appreciate the work they're doing and feel that I'm able to do a better job for my company as a result of HFI's courses and certification program.”

Linda Moir, Manager, Web Communications, Alberta Blue Cross"

Linda Moir

Manager, Web Communications

Alberta Blue Cross


Human Factors International (HFI) is very pleased to announce an exciting major upgrade to all of our training course materials. The significantly revised course versions include:

  • updated examples and screen captures throughout all eight certification training courses
  • modernization of the overall look and feel of the visual design of the slides and manuals
  • enhancements to the imagery with custom graphics

These popular and well-respected courses on usability and user experience are now even better because participants can:

  • more easily relate to revised selections of current examples
  • have more streamlined access to the content
  • more conveniently apply the concepts

HFI courses are the gold standard for training in usability, user experience, and human factors design science, effectively preparing participants for a lifetime of success in the UX industry.

HFI follows a process of updating course materials on a quarterly basis. This is a hallmark of a serious professional training organization, one that provides value to course participants immediately, as well as into the future as they grow their careers.

What is user experience (UX)? How do you design websites to be more trustworthy and convincing? Do you know how you can contribute to your organization's thinking on user-centric strategies?

Human Factors International (HFI) offers a suite of training courses for everything you need to know about UX design—from knowing your users to creating compelling online interactions to growing to industrial-strength UX.

Become a UX professional – Course offerings

The following four courses focus on the skills and knowledge covered in the Certified Usability Analyst (CUA)TM examination:

User Experience Foundations - 2 Days

  • Gain a solid working understanding of the key UX foundational research-based models and insights that are imperative for design
  • Learn to apply the key understandings about human vision, intellect, memory, and motor functions—which underlie the thinking of every skilled UX professional—directly to design decisions

Learn more >

HFI's 2-day UX Foundations course shows highlights the research in usability
HFI's 3-day User-centered analysis course shows how to gather information about your users

User-centered Analysis and Conceptual Design - 3 Days

  • Discover the basis for designing interfaces and websites that make sense to the user
  • Learn data gathering methods to understand and create user profiles, scenarios, and more
  • Explore ways to analyze consumer requirements

Learn more >

The Science and Art of Effective Web and Application Design - 3 Days

  • Learn to apply research-based and field-tested web and application design principles
  • Learn more about balancing user performance and visual appeal, rapid prototyping, accessibility and cross-cultural design methods

Learn more >

HFI's 3-day Web and App Design course shows how to apply research-based and field-tested design principles
HFI's 2-day Usability Testing course gives practical techniques to test your designs as per users' needs and limitations

Practical Usability Testing - 2 Days

  • Learn practical techniques to align web and application design with the user's needs, limitations, mental models and cognitive styles
  • Techniques range from simple paper prototype tests to cutting-edge remote testing for the entire design life cycle

Learn more >

Become an advanced UX professional – Course offerings

The following four courses focus on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)TM examination:

How to Design for Persuasion, Emotion, and Trust (PET DesignTM) - 3 Days

  • Discover how to apply persuasive engineering methods to influence your customers to use digital channels, engage, and convert
  • Learn how to transition from a classic usability engineer to a complete UX designer

Learn more >

HFI's 3-day PET Design course shows how to apply persuasion engineering methods in design
HFI's 2-day The PET Architect course highlights PET perspective in designing strategies and innovation

The PET Architect - 2 Days

  • Understand the criticality of the PET perspective in designing market strategies, product innovations, and application designs
  • Become an architect of emotion, engagement, conversion, and retention with this most advanced course of HFI’s Certified User Experience Analyst TM series.

Learn more >

How to Omni-Channel UX Strategy and Innovation: An ecosystem and future modeling approach - 3 Days

  • Acquire skills to lead and direct research of the development of new products, services, and business ideas
  • Learn to maximize your ROI on innovation work with a clear understanding of what it takes to launch successful products in the market

Learn more >

HFI's 3-day How to Omni-Channel UX Strategy and Innovation course shows you how to maximize the ROI on innovation and design
HFI's 2-day Institutionalization course emphasizes the difference between piecemeal and mature UX work

How to Support Institutionalization of a Mature UX Practice - 2 Days

  • Understand the difference between doing piecemeal and mature industrial strength UX work
  • Gain the knowledge to introduce methods and tools for an institutionalized approach to UX

Learn more >

Learn specialty designing

Designing the Mobile User Experience - 2 Days

  • Gain hands-on experience developing a mobile design structure, elaborating its details, and creating a prototype to validate what type of user experience it provides
  • Learn to make effective decisions about supported devices and operating systems to ensure a consistent UX

Learn more >

HFI's 2-day Mobile Design course gives handson experience in developing strategy and design
HFI's 2-day Product Design course focuseso on designing usable physical products

How to Design Usable Physical Products, Devices, Tools, and Cockpits
- 2 Days

  • Learn to design physical interfaces that align human, machine, and environmental requirements
  • Get practical guidelines, diverse examples, and hands-on exercises to help you refresh or jumpstart your practice in human factors

Learn more >

Related links

HFI video in which Mary M Michaels elaborates on the benefits of HFI training

Benefits of HFI training
Mary M. Michaels

HFI video in which Mary M Michaels talks about fun and creative play that form part of HFI's training approach

Creative play during classes
Mary M. Michaels


Benefits of HFI training

Creative play during classes

Privacy policy

Reviewed: 18 Mar 2014

This Privacy Policy governs the manner in which Human Factors International, Inc., an Iowa corporation ("HFI") collects, uses, maintains and discloses information collected from users (each, a "User") of its humanfactors.com website and any derivative or affiliated websites on which this Privacy Policy is posted (collectively, the "Website"). HFI reserves the right, at its discretion, to change, modify, add or remove portions of this Privacy Policy at any time by posting such changes to this page. You understand that you have the affirmative obligation to check this Privacy Policy periodically for changes, and you hereby agree to periodically review this Privacy Policy for such changes. The continued use of the Website following the posting of changes to this Privacy Policy constitutes an acceptance of those changes.


HFI may use "cookies" or "web beacons" to track how Users use the Website. A cookie is a piece of software that a web server can store on Users’ PCs and use to identify Users should they visit the Website again. Users may adjust their web browser software if they do not wish to accept cookies. To withdraw your consent after accepting a cookie, delete the cookie from your computer.


HFI believes that every User should know how it utilizes the information collected from Users. The Website is not directed at children under 13 years of age, and HFI does not knowingly collect personally identifiable information from children under 13 years of age online. Please note that the Website may contain links to other websites. These linked sites may not be operated or controlled by HFI. HFI is not responsible for the privacy practices of these or any other websites, and you access these websites entirely at your own risk. HFI recommends that you review the privacy practices of any other websites that you choose to visit.

HFI is based, and this website is hosted, in the United States of America. If User is from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law and User is registering an account on the Website, visiting the Website, purchasing products or services from HFI or the Website, or otherwise using the Website, please note that any personally identifiable information that User provides to HFI will be transferred to the United States. Any such personally identifiable information provided will be processed and stored in the United States by HFI or a service provider acting on its behalf. By providing your personally identifiable information, User hereby specifically and expressly consents to such transfer and processing and the uses and disclosures set forth herein.

In the course of its business, HFI may perform expert reviews, usability testing, and other consulting work where personal privacy is a concern. HFI believes in the importance of protecting personal information, and may use measures to provide this protection, including, but not limited to, using consent forms for participants or "dummy" test data.

The Information HFI Collects

Users browsing the Website without registering an account or affirmatively providing personally identifiable information to HFI do so anonymously. Otherwise, HFI may collect personally identifiable information from Users in a variety of ways. Personally identifiable information may include, without limitation, (i)contact data (such as a User’s name, mailing and e-mail addresses, and phone number); (ii)demographic data (such as a User’s zip code, age and income); (iii) financial information collected to process purchases made from HFI via the Website or otherwise (such as credit card, debit card or other payment information); (iv) other information requested during the account registration process; and (v) other information requested by our service vendors in order to provide their services. If a User communicates with HFI by e-mail or otherwise, posts messages to any forums, completes online forms, surveys or entries or otherwise interacts with or uses the features on the Website, any information provided in such communications may be collected by HFI. HFI may also collect information about how Users use the Website, for example, by tracking the number of unique views received by the pages of the Website, or the domains and IP addresses from which Users originate. While not all of the information that HFI collects from Users is personally identifiable, it may be associated with personally identifiable information that Users provide HFI through the Website or otherwise. HFI may provide ways that the User can opt out of receiving certain information from HFI. If the User opts out of certain services, User information may still be collected for those services to which the User elects to subscribe. For those elected services, this Privacy Policy will apply.

How HFI Uses Information

HFI may use personally identifiable information collected through the Website for the specific purposes for which the information was collected, to process purchases and sales of products or services offered via the Website if any, to contact Users regarding products and services offered by HFI, its parent, subsidiary and other related companies in order to otherwise to enhance Users’ experience with HFI. HFI may also use information collected through the Website for research regarding the effectiveness of the Website and the business planning, marketing, advertising and sales efforts of HFI. HFI does not sell any User information under any circumstances.

Disclosure of Information

HFI may disclose personally identifiable information collected from Users to its parent, subsidiary and other related companies to use the information for the purposes outlined above, as necessary to provide the services offered by HFI and to provide the Website itself, and for the specific purposes for which the information was collected. HFI may disclose personally identifiable information at the request of law enforcement or governmental agencies or in response to subpoenas, court orders or other legal process, to establish, protect or exercise HFI’s legal or other rights or to defend against a legal claim or as otherwise required or allowed by law. HFI may disclose personally identifiable information in order to protect the rights, property or safety of a User or any other person. HFI may disclose personally identifiable information to investigate or prevent a violation by User of any contractual or other relationship with HFI or the perpetration of any illegal or harmful activity. HFI may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, HFI may disclose or transfer personally identifiable information collected from Users in connection with or in contemplation of a sale of its assets or business or a merger, consolidation or other reorganization of its business.

Personal Information as Provided by User

If a User includes such User’s personally identifiable information as part of the User posting to the Website, such information may be made available to any parties using the Website. HFI does not edit or otherwise remove such information from User information before it is posted on the Website. If a User does not wish to have such User’s personally identifiable information made available in this manner, such User must remove any such information before posting. HFI is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manners. For example, a User posts on an HFI-administered forum would be considered Personal Information as provided by User and subject to the terms of this section.

Security of Information

Information about Users that is maintained on HFI’s systems or those of its service providers is protected using industry standard security measures. However, no security measures are perfect or impenetrable, and HFI cannot guarantee that the information submitted to, maintained on or transmitted from its systems will be completely secure. HFI is not responsible for the circumvention of any privacy settings or security measures relating to the Website by any Users or third parties.

Correcting, Updating, Accessing or Removing Personal Information

If a User’s personally identifiable information changes, or if a User no longer desires to receive non-account specific information from HFI, HFI will endeavor to provide a way to correct, update and/or remove that User’s previously-provided personal data. This can be done by emailing a request to HFI at hfi@humanfactors.com. Additionally, you may request access to the personally identifiable information as collected by HFI by sending a request to HFI as set forth above. Please note that in certain circumstances, HFI may not be able to completely remove a User’s information from its systems. For example, HFI may retain a User’s personal information for legitimate business purposes, if it may be necessary to prevent fraud or future abuse, for account recovery purposes, if required by law or as retained in HFI’s data backup systems or cached or archived pages. All retained personally identifiable information will continue to be subject to the terms of the Privacy Policy to which the User has previously agreed.

Contacting HFI

If you have any questions or comments about this Privacy Policy, you may contact HFI via any of the following methods:
Human Factors International, Inc.
PO Box 2020
1680 highway 1, STE 3600
Fairfield IA 52556
(800) 242-4480

Terms and Conditions for Public Training Courses

Reviewed: 18 Mar 2014

Cancellation of Course by HFI

HFI reserves the right to cancel any course up to 14 (fourteen) days prior to the first day of the course. Registrants will be promptly notified and will receive a full refund or be transferred to the equivalent class of their choice within a 12-month period. HFI is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.

Cancellation of Course by Participants (All regions except India)

$100 processing fee if cancelling within two weeks of course start date.

Cancellation / Transfer by Participants (India)

4 Pack + Exam registration: Rs. 10,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the course (4 Pack-CUA/CXA) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Cancellation / Transfer by Participants (Online Courses)

$100 processing fee if cancelling within two weeks of course start date. No cancellations or refunds less than two weeks prior to the first course start date.

Individual Modules: Rs. 3,000 per participant ‘per module’ processing fee (to be paid by the participant) if cancelling or transferring the course (any Individual HFI course) registration before three weeks from the course start date. No refund or carry forward of the course fees if cancelling or transferring the course registration within three weeks before the course start date.

Exam: Rs. 3,000 per participant processing fee (to be paid by the participant) if cancelling or transferring the pre agreed CUA/CXA exam date before three weeks from the examination date. No refund or carry forward of the exam fees if requesting/cancelling or transferring the CUA/CXA exam within three weeks before the examination date.

No Recording Permitted

There will be no audio or video recording allowed in class. Students who have any disability that might affect their performance in this class are encouraged to speak with the instructor at the beginning of the class.

Course Materials Copyright

The course and training materials and all other handouts provided by HFI during the course are published, copyrighted works proprietary and owned exclusively by HFI. The course participant does not acquire title nor ownership rights in any of these materials. Further the course participant agrees not to reproduce, modify, and/or convert to electronic format (i.e., softcopy) any of the materials received from or provided by HFI. The materials provided in the class are for the sole use of the class participant. HFI does not provide the materials in electronic format to the participants in public or onsite courses.