{"id":208,"date":"2021-06-10T07:55:47","date_gmt":"2021-06-10T07:55:47","guid":{"rendered":"https:\/\/www.humanfactors.com\/influencethefuture\/?p=208"},"modified":"2021-06-28T09:00:00","modified_gmt":"2021-06-28T09:00:00","slug":"mobile-phone-a-persuassion-channel","status":"publish","type":"post","link":"https:\/\/www.humanfactors.com\/influencethefuture\/thinking\/mobile-phone-a-persuassion-channel\/","title":{"rendered":"Mobile Phone: A Persuassion channel?"},"content":{"rendered":"\n<p>This white paper discusses the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities.<\/p>\n\n\n\n<p>In this free white paper:<\/p>\n\n\n\n<p>Most companies go through the following six stages in their mobile journey:<\/p>\n\n\n\n<ul><li>Mobile Trigger<\/li><li>Rushed Development<\/li><li>Reality Check<\/li><li>Repair and Rescue Attempt<\/li><li>Enlightenment<\/li><li>Reset and Rebuild<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cIt is now evident that the possibilities through mobile technology are tremendous. It takes a cleverly crafted persuasion strategy to leverage this unique opportunity. There are many steps to building a persuasion strategy and, like a typical design process, it starts with understanding the customer.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This white paper discusses the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities. In this free white paper: Most companies go through the following six stages in their mobile journey: Mobile Trigger Rushed Development Reality Check Repair and Rescue Attempt Enlightenment Reset and Rebuild \u201cIt [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/posts\/208"}],"collection":[{"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":17,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/posts\/208\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.humanfactors.com\/influencethefuture\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}