HFI | White paper

Digital transformation is risky. Many digital transformation projects throw up terrible results. That’s because there is often a gap between your carefully designed strategy and what gets created in reality.

In our latest combination of video and white paper, Dr. Eric Schaffer, Founder of HFI, explains what this in-between activity of User Experience Engineering is all about and what it takes to get it right, such as:

  • Keeping in focus the compelling relationship we want with customers and ensuring that this drives the transformation
  • Beginning with the CX stack and not the technology stack
  • Bringing together all the various pieces such as executive intent, research, omnichannel strategy, design processes, CX engineers with a variety of skillsets, and more
  • Building – piece by piece – a mature, governed, sustained, and integrated customer experience practice

Gain the know-how to create successful digital transformation and then have this digital transformation be your real business differentiator. You will ensure that you are not among those 84% organizations who didn’t get their digital transformation right.


About the author

Dr. Eric Schaffer is the founder and CEO of Human Factors International. His book, Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, provides a roadmap for companies to make usability a systematic, routine practice throughout their organizations. Dr. Schaffer also co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing. Dr. Schaffer has completed projects for more than 100 Fortune 500 clients, providing user experience design consulting and training. He is a member of the Human Factors and Ergonomics Society and a Certified Professional Ergonomist.

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