"In order to transform the user experience, HDFC Bank has partnered with US-based Human Factors International, a world leader in user interface and user experience design consulting. It wants to find out the expectations of customers when it comes to creating a wonderful experience for mobile and internet banking. While making a payment, the customer has various options like NEFT, RTGS, IMPS, UPI, etc. However, since customers are in a hurry and they do not care what the mode of transfer is and keeping in mind that the experience should be seamless, a customer is not required to choose options each time—the system defaults to NEFT, for instance. The customer always has the option to choose a different method."

"Congratulations to Vodafone Shared Services, Human Factors International and Vodafone Group UX for successfully undertaking one of the world's first build operate and transfer programs for UX to establish the User Experience Centre of Design Excellence in Pune, India."

"HFI delivered beyond our expectations. They are experts and very passionate about what they do. The quality of their deliverables was top notch, with insights and recommendations we can use to launch and expand our business in India."